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Edisfera Company

Edisfera creates the website dedicated to the training of Shiseido Italy’s sales staff
July 2012

Edisfera creates and publishes online “formazione.shiseido.it”, Shiseido's new website dedicated to the Japanese multinational perfume brand dealership sales staff’s training and post-training area.

The design and creation of the website contributes to the eMarketing and eBusiness services which Edisfera has provided to Shiseido Italy for the last two years.

The new website, accessible through password authentication procedure, illustrates the complete training program offered by Shiseido (Training Menu), promotes the training calendar of appointments, provides information on Shiseido’s new products and lines, recounts the company’s history through the "revolutions" that have marked its success, and offers opportunities for exchanging information and community tools (forums and download material).

The goal was to create an attractive, interactive and (at the same time) user friendly interface. The graphic-editorial concept comes from a creative idea that brings together the innovative concept of training and cosmetics. But let’s leave the pleasure of discovering this to Shiseido’s registered users.