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Edisfera internet projects

Forbes reports that 87% of connected devices sales by 2017 will be tablets and smartphones.

Getting a mobile version of your company website is no longer a choice, but a need. Websites and newsletters must be designed also for small screens. Otherwise, the risk is to lose customers to the advantage of “mobile friendly” competitors. 

A mobile website is a special version of your existing website, designed and optimized for smartphones and other mobile devices (ipad, PDA, tablet, etc.). 

According to Google (2012), 75% of users prefer to use a mobile site. 

Having a mobile website allows you to offer a better experience to your customers, and increase online traffic. Therefore, you may have a good chance to convert leads into sales.

Users search specific information by their mobile. Smartphones are now the preferred device for searching this type of informations.

Mobile websites should always be designed from the point of view of the final user: concise, efficient and suitable for all. 

A well-made mobile website helps your business to: 

  • Maintain and retain existing customers
  • Acquire new customers  

Edisfera is able to design and build mobile websites aimed at the business, according to the latest Mobile Website Best Practice, from responsive design to selection of content for your mobile users.

Responsive web design (or "RWD") is a type of web design that provides a customized viewing experience for different browser platforms. A website created with RWD will display a different interface depending on what device is used to access the site. For example, a responsive website may appear one way on a laptop, another way on a tablet, and still another way on smartphone.

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Mobile Website Best Practices

A mobile website should

  • be quick to download: mobile users have little patience, they want the information sought immediately. For this it is necessary to eliminate heavy images and graphic virtuosity;
  • be easy to navigate with your fingertips. For this it is necessary to use large, centered buttons and check boxes;
  • be optimized to be accessible from the major mobile browsers. And this is not enough, pages should be optimized to be viewed both vertically and horizontally. Flash media should be avoided since it does not work on some smartphones;
  • be KISS (Keep It Simple Stupid). It's useless create confusion and each element should be easy to use. For example, in the home page there should be links to the most important pages and the scroll function should be active only when the web site is viewed vertically;
  • be easily readable without zooming and therefore the characters shoould not be too small. The colors should be chosen appropriately, especially for the links and the navigation buttons. Moreover, the contrast between the text and the background should always be clear and clear;
  • contain localized information because mobile users often look for information about their geographical area. maps with directions to reach points of interest are appreciated;
  • be redirected from the traditional website, so that if a user happens to land on it with his smartphone, he can be easily redirected to the mobile web site;
  • contain a click-to-call button to be immediately contacted, especially if it is a business web site;
  • always put in evidence to the most important information so that they can be read quickly and without troubles. The content is the absolute protagonist of your mobile web site.