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Communication and digital marketing tools of pharmaceutical companies towards doctors and health professionals.
Main areas in which digital marketing has been used by pharmaceutical companies:
eDetailing in the pharmaceutical industry is defined as a broad and continually evolving term describing the use of electronic, interactive media to facilitate sales presentations to physicians (Rutgers Business School).
With eDetailing, pharmaceutical companies are able to generate brand awareness of a product, increase its familiarity and facilitate sales, without this necessarily involving a face-to-face meeting between the doctor and the medical representatives (MRs).
eDetailing is 24/7 and is on demand
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